What term describes ads that appear as editorial content but are designed to promote a product?

• A. Banner Ads
• B. Public Service Announcements
• C. Native Advertising
• D. Guerrilla Marketing

Answer: (C)

Native advertising is when an ad is crafted to look like the surrounding editorial content, designed to promote a product while blending into the site or platform. This fits the idea of ads that appear as editorial content because the promotional message is delivered in the same format and style as regular articles or features, making it feel like part of the publication rather than a separate advertisement.

This approach is distinct from banner ads, which are clearly identified as ads and don’t imitate editorial content. Public service announcements are messages aimed at public welfare rather than selling a product. Guerrilla marketing uses unconventional, attention-grabbing tactics to create buzz, not necessarily through content that mirrors editorial material.