Media and Society Practice Test

The idea being tested is how algorithms tailor an online environment to each user. Platforms collect data on your behavior and use it to predict what you’ll want to see, delivering a personalized stream of content that surrounds you with similar topics and viewpoints. This creates a customized, self-contained world in which exposure to diverse information is limited—the essence of a filter bubble. It’s different from an echo chamber, which is more about people reinforcing beliefs within a social group; filter bubbles focus on the algorithm-driven narrowing of what you encounter. Digital divide refers to gaps in access to technology, and misinformation involves false information, not the personalization of your feed.